Crito Hospitality was founded to assist owners in developing new properties, as well as independent and branded hotels and resorts that are going through transition. Crito Hospitality specializes in providing seamless operations, marketing and financial solutions that lead properties down a critical path to success.

Greg Hanss, founder of Crito Hospitality, has proven success opening or transitioning more than 12 hotels, and is currently serving as Managing Director of L’Auberge de Sedona and Orchards Inn. Since joining the team in May 2013, Hanss has worked to successfully implement effective revenue management generation strategies, devised reporting metrics to improve business analytics, developed short and long term key strategies, and successfully bridged 250 associates across the two properties through the transition.

Hanss is known in the hospitality industry for his accomplishments spearheading luxury hotel and resort openings, structuring effective leadership teams and developing and sustaining profitable assets for the properties he has worked with. In his role as Managing Director, Hanss will continue to implement all necessary financial tools, processes and team development programs in order to effectively run the two properties and exceed guest expectations.

Most recently, Hanss served as Vice President of Sales & Marketing for nearly two years at MetWest Terra Hospitality, which boasts a dynamic collection of eight hotels nationwide including Hotel Terra and Teton Mountain Lodge in Jackson Hole, Wyo.; Casa Madrona Hotel & Spa in Sausalito, Calif.; The Lodge at Tiburon in Tiburon, Calif.; and Topnotch Resort & Spa in Stowe, Vt., among others.

Prior to his time at MetWest, Hanss played a leading role in launching the award-winning InterContinental Montelucia Resort & Spa in Paradise Valley, Ariz. As the first employee on the project serving as the pre-opening Director of Sales and Marketing in 2006, Hanss was responsible for developing and implementing all sales and marketing initiates, including recruiting a management team of more than 20 employees within the division. During the economic crisis of 2009, he guided the property through foreclosure and maintained high returns despite the turmoil. Due to his successful management tactics, Hanss was recognized as the American Hotel & Lodging Association Manager of the Year in 2010. Eventually, he became Managing Director, where he led the property out of foreclosure and ultimately transitioned ownership to KSL Resorts. Within this transition, he directed a successful migration of all systems, groups and more than 500 employees to new management.

Hanss honed his hotel marketing and sales skills at the Four Seasons Resort Scottsdale where he served as Director of Marketing for eight years from 1998 to 2006. As the third member of the opening team, Hanss was charged with the responsibilities of recruiting and developing all positions within the sales and marketing division and was awarded the Marketing Hotel of The Year in 2005.

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