A Senior Executive with nearly 24 years of experience, Todd Steadman currently serves as a Consultant for Crito Hospitality. Since joining the team in April 2017, Steadman has worked to develop a concept for L’Auberge de Sedona’s 2018 music series featuring world class artists unplugged on the banks of Oak Creek. He has also contributed his social media marketing skills for the music and arts festival KAABOO Del Mar 2017.
Most recently, Steadman served as Executive Director of the Sunset Strip Association for nearly eleven years. He was responsible for spearheading the Sunset Strip Music Festival (SSMF) which was named “one of the top Summer Music Festivals” by Rolling Stone, “one of Southern California’s top festivals and fairs” by BizBash and “one of the major destination events on the West Coast” by Pollstar. Steadman also signed sponsors such as Jack Daniel’s, Gibson Guitars, Budweiser, Monster Energy, Virgin America, Red Bull, Herradura, and Land Rover to generate $9M+ for Sunset Strip Music Festival and Sunset Strip Business Association.
In addition Steadman pioneered the ‘Sunset Strip Market’ featuring artisan vendors, live entertainment and craft beers which was voted “best market” by Time Out and earned praise in publications such as LA Times and LA Weekly. He orchestrated the Sunset Strip Guitar Town public art exhibit in partnership with Gibson Foundation which was unveiled to millions of viewers via programs such as CBS Morning Show, KTLA and Eye on LA.
Prior to his time at the Sunset Strip Association, Steadman worked for the Beverly Hills and Tucson Chambers of Commerce. He played a key role in steering influential business retention programs to meet the broad-based needs of over 150 major employers in Beverly Hills and Tucson.
Todd Steadman received his Bachelor’s of Science Degree in Geography and Regional Development from the University of Arizona in Tucson, Arizona.